Location Details 

Macquarie Centre is located in the suburb of Macquarie Park in the Northern Suburbs of Sydney and is located opposite the main campus of Macquarie University. AMP Capital Shopping Centres began work on the $440 million redevelopment.

As a result, Macquarie Centre is now the largest shopping centre in New South Wales, is expected to reach $6 billion in spending by 2021 and can support trade for 337,770 people.


Experience not required, but passion is a must! Our simple business model, comprehensive training, great National Marketing Campaigns, with full on-going support, ensures you are set up for success!


6% of net

Marketing Fees

2% of net

Marketing Support

Our experienced Marketing Department will support you every step of the way- developing your Opening Campaign and assisting you with your Local Store Marketing calendar – growing your business and building awareness of your brand, on a National and Local level.

Training Provided

Mrs. Fields comprehensive Master Training Program, ensures you are fully prepared, in every aspect of your business.

Coffee, Rostering, Stock Orders, Team, Financials and Marketing-just a few of the topics covered in your 2 week training, at Mrs Fields Support Office, in Mt Kuring-gai NSW.

An additional 2 weeks in-store training (locally), will enable hands-on training in baking, coffee and customer service.

Mrs. Fields Operations Support Team will remain with you, in-store, working alongside and supporting, you and your team.


No experience is necessary, as Mrs. Fields Bakery Cafe is a simple business model and we take all the hard work out of running your business!

Mrs Fields Support Office will train you in every aspect of your business, however, you must have PASSION!

Passion, to exceed your customers’ expectations, passion to drive your business every step of the way, passion to connect with your local community and in turn, reap rewards!

Be in business for yourself, but never by yourself as your Franchise Business Manager is with you every step of the way.

Lease and Franchise Agreement – expires 28 February 2022

Year Business Established


Year Franchising Commenced


Site locations



Mrs. Fields was launched in USA in 1977 by Debbie Fields, whose ambition was to create the finest oven-fresh cookies.

Fields opened her first cookie store in Palo Alto, California in 1977. Mrs. Fields first Australian store opened in 1984 and over the years, we have expanded our menu, to include our award winning, exclusive blend coffee and great cafe style product range – including breakfast, lunch, morning and afternoon tea, as well as snacks and take home treats. Currently, 38 Mrs. Fields Bakery Cafe’s, with opportunities Australia-wide.


2017 Top 10 Franchises

2016 Top 10 Franchises

2015 Top 10 Franchises

2013 RASV International Coffee Silver Award

2011 Mrs Fields Brand International Franchisee of the Year

2011 Golden Bean Bronze

2010 Golden Bean Bronze

2009 Golden Bean Silver

2008 Golden Bean Bronze

About the Opportunity

Mrs. Fields Bakery Café Franchise group has been busy behind the scene, undertaking a broad analysis of the brand, which has included identifying the customers of the future and introducing and enhancing its product range. It has also redesigned its packaging, introduced new, hi-tech equipment and exciting café style product range, including breakfast and lunch options, along with their famous freshly baked, indulgent, chewy cookies and award winning coffee.

“Our philosophy is about making our customers feel good through simple, special moments, regardless of the occasion. Whether it’s spending some time with the kids, catching up with friends and family, or enjoying a quiet blissful moment to yourself -our aim is to provide a heart-warming and memorable experience to all our customers, through our freshly baked, mouth-watering sweet and savoury treats.”

Mrs. Fields Support Team are constantly develop new and innovative drink and food items, to add to their café style menu. The newest cookie flavour to be released is their gooey caramel fudge cookie…… heaven!

Mrs. Fields currently has 41 Franchised Bakery Cafes, located throughout New South Wales, Queensland, Victoria, Western Australia and South Australia, with our newest location, being Darwin, Northern Territory, opened September 2017.

Mrs Fields simple business model, comprehensive training programs, great national and local marketing campaigns, along with their full on- going support, ensures their Franchise Partners are assisted every step of the way. Great work life balance. No experience is required, but passion is a must!

  • No early start – easy preparation

  • Low investment costs

  • Strong, well established brand

  • Excellent ongoing support