The success of a franchise comes from having a good, strong and mutually beneficial relationship between the franchisor and the franchisees. To achieve this, both entities must possess certain individual qualities. For example, Mrs. Fields has a respected and long-standing work ethic. This franchisor also has other notable qualities, such as a personal touch, honesty,…

Opening a franchise is a great way to start your own business and put it on a firm footing from the beginning. With a franchise, you’re not building from the ground up. Instead, you have a trusted name behind you and help in setting up your business. Mrs. Fields is a well-known name in the…

Everybody is always on the lookout for an investment opportunity. The volatility of the stock market and the inherent instability of currencies make finding a safe investment a difficult proposition. If you are too conservative with your money, you risk a long-term loss by not keeping up with inflation, and if you are too aggressive,…

It’s 1977 in Palo Alto, California and Debbi Fields has an unyielding passion that will not let her rest. She is a mother, and her dream is a humble one – make the best oven-fresh soft-baked cookies. Despite having no business experience, Debbi Fields manages to launch a bakery that defies all odds. Fourty years after…

Mrs. Fields was recently featured in an article in the Inside Franchise Business magazine. Check it out here! Inside Franchise Business Article