INVESTMENT REQUIRED: $274,000 + SAV (INCLUDING $35,000 FRANCHISE FEE)
Mrs. Fields Bakery Cafe is 32m2 kiosk, located in Casuarina Shopping Square, Darwin’s largest centre. Majors Coles, Woolworths, Big W, Kmart, JB Hi Fi, BCC Cinema & 165 specialty stores and The Quarter, a brand new dining and entertainment precinct.
Experience not required, but passion is a must! Our simple business model, comprehensive training, great National Marketing Campaigns, with full on-going support, ensures you are set up for success!
6% of net
2% of net
Our experienced Marketing Department will support you every step of the way- developing your Opening Campaign and assisting you with your Local Store Marketing calendar – growing your business and building awareness of your brand, on a National and Local level.
All Franchise Partners contribute 2% to the Mrs. Fields Marketing Fund, which enables National Promotions, New Product Launches, Targeted Public Relations, Social Media and Sampling Campaigns, just to name a few.
Mrs. Fields comprehensive Franchise Partner Training Program, ensures you are fully prepared, in every aspect of your business.
Coffee, Rostering, Stock Orders, Team, Financials and Marketing-just a few of the topics covered in your 2 week training, at Mrs Fields Support Office, in Mt Kuring-gai NSW.
An additional 2 weeks in-store training (locally), will enable hands-on training in baking, coffee and customer service.
Mrs. Fields Operations Support Team will remain with you, in-store, working alongside and supporting, you and your team.
No experience is necessary, as Mrs. Fields Bakery Cafe is a simple business model and we take all the hard work out of running your business!
Mrs Fields Support Office will train you in every aspect of your business, however, you must have PASSION!
Passion, to exceed your customers’ expectations, passion to drive your business every step of the way, passion to connect with your local community and in turn, reap rewards!
Be in business for yourself, but never by yourself as your Franchise Business Manager is with you every step of the way.
Length of Agreement
Your Franchise Agreement term, will usually run in line with the term of your current Tenancy Lease. The Lease and Franchise Agreement period is usually between 5 to 7 years, depending whether you are purchasing a new or existing Franchise.
The Franchise Agreement does not last forever, however, it will specify how long it will operate, whether there is an option to renew for a further term and the conditions attached to that option.
This lease term is five (5) years.
Year Business Established
Year Franchising Commenced
Mrs. Fields was launched in USA in 1977 by Debbie Fields, whose ambition was to create the finest oven-fresh cookies.
Fields opened her first cookie store in Palo Alto, California in 1977. Mrs. Fields first Australian store opened in 1984 and over the years, we have expanded our menu, to include our award winning, exclusive blend coffee and great cafe style product range – including breakfast, lunch, morning and afternoon tea, as well as snacks and take home treats. Currently, 38 Mrs. Fields Bakery Cafe’s, with opportunities Australia-wide.
2016 Top 10 Franchises
2015 Top 10 Franchises
2013 RASV International Coffee Silver Award
2011 Mrs Fields Brand International Franchisee of the Year
2011 Golden Bean Bronze
2010 Golden Bean Bronze
2009 Golden Bean Silver
2008 Golden Bean Bronze
About the Opportunity
Mrs. Fields Bakery Café Franchise group has been busy behind the scene, undertaking a broad analysis of the brand, which has included identifying the customers of the future and introducing and enhancing its product range. It has also redesigned its packaging, introduced new, hi-tech equipment and exciting café style product range, including breakfast and lunch options, along with their famous freshly baked, indulgent, chewy cookies and award winning coffee.
“Our philosophy is about making our customers feel good through simple, special moments, regardless of the occasion. Whether it’s spending some time with the kids, catching up with friends and family, or enjoying a quiet blissful moment to yourself -our aim is to provide a heart-warming and memorable experience to all our customers, through our freshly baked, mouth-watering sweet and savoury treats.”
Mrs. Fields Support Team are constantly develop new and innovative drink and food items, to add to their café style menu. The newest cookie flavour to be released is their gooey caramel fudge cookie…… heaven!
“In terms of what’s next, we’re remaining focused on what is important, which is delivering delicious home style products with a modern twist.” explains Elligett, Mrs. Fields Bakery Cafe CEO.
Mrs. Fields currently has 38 Franchised Bakery Cafes, located throughout New South Wales, Queensland, Victoria, Western Australia and South Australia, with their newest location, being Darwin, in Northern Territory, due to open, July 2017.
Mrs Fields simple business model, comprehensive training programs, great national and local marketing campaigns, along with their full on- going support, ensures their Franchise Partners are assisted every step of the way. Great work life balance. No experience is required, but passion is a must!
Franchise Enquiry Form
No early start – easy preparation
Low investment costs
Strong, well established brand
Excellent ongoing support