Franchise Opportunities

Mrs. Fields Bakery Café  is a well-rounded business model, with a range of easy to prepare products, designed to meet our customers’ demands, across the entire day, from early morning, breakfast, lunch – to a late night treat. Apart from a great range of unique products, exclusive to Mrs. Fields, other benefits include:

  • Easy preparation and serving procedures, ensuring ease to on- train your team
  • No early starts – you only need around an hour to get ready for your first customer
  • Low investment costs – compared to most of our competitors
  • Strong, well established brand with excellent ongoing support.

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Cafe Franchise for Sale

Welcome to Cookies Australia; the Australian Master Franchisee for Mrs. Fields Famous Brands LLC USA. Although this brand started out in the United States, we’re proud to bring it to Australia.

Our Mrs. Fields famous brownies, cookies, and muffins are made from Debbi Fields’ secret recipe and all of our products are manufactured right here in Australia. Baked in store daily using the finest quality of ingredients, customers always get to enjoy the homemade taste that comes with freshly baked treats.

Mrs. Fields product range is becoming more and more popular here in Australia and we’re offering you the chance to get involved by becoming the owner of your very own café franchise.

Offering Café Franchise Opportunities for Eager Entrepreneurs

If you are looking for a franchise but you have been put off by many horror stories, don’t be. Take a look at our franchise offers and be prepared to invest in an opportunity that will pay off.

Wondering why Mrs. Field’s bakery café café franchises opportunities are better than others? Let’s explain;

  • We’ve tailored our café franchise process into 7 easy steps that takes care of the hassle and hurdles that are normally attached to starting a business.
  •  Mrs. Fields is a strong, well-established brand and café owners can enjoy a business model that involves easy preparation and no early starts. Your customers are going to love our products so, once you’ve got the process perfected, selling isn’t going to be a problem.
  • Unlike many other café franchises for sale, we also ensure low investment costs and we provide exceptional on-going support for all of our franchisees so they can meet their business goals with ease.
  • Our goal is to make opening a successful cafe franchise easy. You’ll find all of the information you need to get started right here on our site and you can always contact us for any other questions that you need answered.

Ready to Fire Up the Oven on Your Dream of Owning a Café Franchise?

If you’re a hardworking and passionate individual who’s been looking for café franchises for sale, we’d love to hear from you as you sound like the ideal candidate for Mrs. Fields.

Take the time to download our introduction form and information kit now where you can learn more about what it takes to be a part of one of the fastest growing franchise opportunities in Australia today.

You’re not obliged to continue even when you fill out the application form so what have you got to lose? It’s not too often that the opportunity of a lifetime comes knocking so grab it with both hands and you could become the successful business owner of a thriving Mrs Fields bakery and café.

Mrs Fields offering unique franchise for sale in all major cities of Australia including Adelaide, Melbourne, Western Australia, Victoria, Perth, Sydney, Queensland & Brisbane. If you need more information about our franchise sale opportunities, Contact us online or Call us at (+61) 2 9472 8555.

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Franchise FAQ's

Becoming a Mrs. Fields Franchisee

Mrs. Fields Franchise Partners are attracted to our brand, for a wide variety of reasons. Whether you are currently an experienced business owner, or commencing a new and exciting journey, Mrs. Fields Bakery Café is a great way to be in business for yourself, but not by yourself, as you will always have our full support.

As we are planning to have a long relationship together, it is important that you spend time to ensure Mrs. Fields Bakery Café is the right opportunity for you. Our relationship is regulated by the Franchise Code of Conduct and the Trade Practices Act, which imposes requirements on both the Franchisee and the Franchisor. Please take the time to read all information received and visit as many Mrs. Fields Bakery Café as possible.

Once you are satisfied that you would like to apply to be a Mrs. Fields Franchisee, simply follow our easy to understand 7 Step Process and before you know it, you will be well on your way to becoming a Mrs. Fields Franchisee, in either a brand new or existing Mrs. Fields Bakery Cafe.

What can I expect?

There is an old adage “the more you put in the more you will get back.” Mrs. Fields Bakery Café is exactly that! Our operations are simple, with no early starts. Preparation is minimal, as all our product come ready to bake, so your biggest focus will be on excellence, in presenting and serving our great products.  Mrs. Fields is all about the treat and our customers stop by at all times throughout the day, for a great cup of coffee and one of our freshly baked products. Any products left over from the day’s trade are simply and quickly reused to prepare tasty treats, for the following day – so waste is kept to an absolute minimum. Our wide range of personalised Cookie Cakes and Gift items are perfect for any occasion from birthdays, baby showers, hospitals, house warming, graduation and the list goes on – affording you plenty of opportunities to grow your sales by marketing your business outside your store to companies, schools, sporting bodies and much more – your business growth is only limited by your imagination!

Is there training?

Mrs. Fields Franchisees agree that Mrs. Fields Training Program, is a huge part of their success. Our Franchise Support Team will work with you, to ensure you develop all the skills required to become a successful Mrs. Fields Bakery Café Franchisee.

Once your store is opened, the training doesn’t stop, as Mrs. Fields Franchise Support Team will remain with you instore for the first week, working alongside and supporting you and your team, ensuring your business run smoothly.

What support is available?

Mrs. Fields has been established for over 40 years and began franchising in 1990. With over 300 retail locations globally, Mrs. Fields is world famous. Time and experience has built a library of reference material and solid support systems for Mrs. Fields Franchisees.  One of the benefits of Mrs. Fields Bakery Cafe Franchisee ownership, is the structure and support that the Franchisor can provide. Mrs. Fields stands apart from many franchisors in the quality and experience of its support team, ranking in Franchise top 10, for the last 5 years. We are committed to ensuring you have all the tools and knowledge necessary to operate your Mrs. Fields Bakery Café, commencing from day one.

Marketing and Advertising

Mrs. Fields has over 66% brand recognition, in key market segments and we continuously grow our brand, with solid National Marketing Campaigns, to improve our product awareness. On a local level, Mrs. Fields place a great deal of emphasis on local marketing activities. Our experienced Marketing Department will assist you to develop your Local Store Marketing Program, in order to assist you grow your business and build awareness of your brand on a local level.

Operating Systems

Mrs. Fields Bakery Café  has developed an advanced point of sale system, which enables you to monitor key performance indicators of your business, on an hourly, daily, weekly or monthly basis. Our franchisees can also track their business against others Mrs. Fields stores, at any time increment, throughout the day on the register and on their phone.

Your Franchise Support Team conduct regular visits to assist you consistently improve your operations and sales. A formal review process, is also conducted, to provide positive feedback and quarterly Franchise Meetings are also held to enabling networking and provide regular updates on new products and marketing initiatives.

Download, complete and scan (info@mrsfields.com.au) a Mrs. Fields Bakery Café Introduction Form. If you have a passion for quality, dynamic personality and sincere desire to make people happy, then Mrs. Fields Bakery Café may be the business for you.

Why a Mrs Fields Franchise?

  • No early start – easy preparation

  • Low investment costs

  • Strong, well established brand

  • Excellent ongoing support