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Perth Franchise Opportunities

Mrs. Fields Bakery Café  is a well-rounded business model, with a range of easy to prepare products, designed to meet our customers’ demands, across the entire day, from early morning, breakfast, lunch – to a late night treat. Apart from a great range of unique products, exclusive to Mrs. Fields, other benefits include:

  • Easy preparation and serving procedures, ensuring ease to on- train your team
  • No early starts – you only need around an hour to get ready for your first customer
  • Low investment costs – compared to most of our competitors
  • Strong, well established brand with excellent ongoing support.

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Franchise Opportunities in Perth

Mrs. Fields Bakery Café are looking for franchise partners who are interested in starting their own exciting business journey. Whether you are new or experienced when it comes to business, Mrs. Fields could have an opportunity for you.

Are you looking for franchise opportunities in Perth?

All Mrs. Fields independently owned franchised stores serve our exclusive Mrs. Fields product range. Our food, including the muffins, brownies and cookies, are all made using the secret recipes created by Debbi Fields herself. Manufactured here in Australia and then cooked in-store, means that the food our customers receive is fresh. With over 300 stores globally, providing customers with tasty freshly baked food and award winning coffee, your franchise should be a success too. Take your motivation and channel it into becoming a Mrs. Fields Franchisee.

How long will it take to open a new store?

The time scale could vary, but the whole process usually takes around 3 months. This includes the time it takes to: finalise your Franchise application, conduct your due diligence, ensure all the required documents are completed, complete a cooling off period to ensure you are 100% sure about your new venture and complete your Mrs. Fields training program. It won’t be long until your customers are able to taste our gourmet pies and rolls, cookies and croissants, along with all our other tasty foods.

Why should I choose a Mrs. Fields Franchise?

There are many reasons why you should choose to invest in Mrs. Fields franchise opportunities in Perth.  Unlike other bakeries, there is no early start needed as we make it easy to prepare your products for the day. They are all manufactured in Australia and then baked fresh in-store. The investment costs are lower than some of our competitors, and you will also be part of a strong, well-established brand which will continue to support you throughout the life of your franchise.

The support starts with extensive training about all aspects of being a franchisee. This will including training on the day to day running and management of the business before the opening of your franchise, ensuring that you are well prepared for the challenge ahead.

The process of joining our franchise family couldn’t be easier. We have a 7 step process that will ensure that you get all the information you need to decide if this is the opportunity for you. It will allow you to get to know us, and for us to get to know you, whilst finding out what it is you want to get out of your new business venture. Our Introduction form can be downloaded from our website and should be used to tell us as much detail about you, your experience and your aspirations for the franchise as possible. This is the first step to you joining our franchise family. We will then contact you to discuss the next steps.

If you have any questions, you can get in touch with us via email at or telephone us on 02 9472 8555. We look forward to helping you start your new journey through our franchise opportunities in Perth.

Mrs. Fields offering unique franchise for sale in all major cities of Australia including Adelaide, Melbourne, Western Australia, Victoria, Perth, Sydney, Queensland & Brisbane. If you need more information about our franchise sale opportunities, Contact us online or Call us at (+61) 2 9472 8555.

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Franchise FAQ's

Becoming a Mrs. Fields Franchisee

Mrs. Fields Franchise Partners are attracted to our brand, for a wide variety of reasons. Whether you are currently an experienced business owner, or commencing a new and exciting journey, Mrs. Fields Bakery Café is a great way to be in business for yourself, but not by yourself, as you will always have our full support.

As we are planning to have a long relationship together, it is important that you spend time to ensure Mrs. Fields Bakery Café is the right opportunity for you. Our relationship is regulated by the Franchise Code of Conduct and the Trade Practices Act, which imposes requirements on both the Franchisee and the Franchisor. Please take the time to read all information received and visit as many Mrs. Fields Bakery Café as possible.

Once you are satisfied that you would like to apply to be a Mrs. Fields Franchisee, simply follow our easy to understand 7 Step Process and before you know it, you will be well on your way to becoming a Mrs. Fields Franchisee, in either a brand new or existing Mrs. Fields Bakery Cafe.

What can I expect?

There is an old adage “the more you put in the more you will get back.” Mrs. Fields Bakery Café is exactly that! Our operations are simple, with no early starts. Preparation is minimal, as all our product come ready to bake, so your biggest focus will be on excellence, in presenting and serving our great products.  Mrs. Fields is all about the treat and our customers stop by at all times throughout the day, for a great cup of coffee and one of our freshly baked products. Any products left over from the day’s trade are simply and quickly reused to prepare tasty treats, for the following day – so waste is kept to an absolute minimum. Our wide range of personalised Cookie Cakes and Gift items are perfect for any occasion from birthdays, baby showers, hospitals, house warming, graduation and the list goes on – affording you plenty of opportunities to grow your sales by marketing your business outside your store to companies, schools, sporting bodies and much more – your business growth is only limited by your imagination!

Is there training?

Mrs. Fields Franchisees agree that Mrs. Fields Training Program, is a huge part of their success. Our Franchise Support Team will work with you, to ensure you develop all the skills required to become a successful Mrs. Fields Bakery Café Franchisee.

Once your store is opened, the training doesn’t stop, as Mrs. Fields Franchise Support Team will remain with you instore for the first week, working alongside and supporting you and your team, ensuring your business run smoothly.

What support is available?

Mrs. Fields has been established for over 40 years and began franchising in 1990. With over 300 retail locations globally, Mrs. Fields is world famous. Time and experience has built a library of reference material and solid support systems for Mrs. Fields Franchisees.  One of the benefits of Mrs. Fields Bakery Cafe Franchisee ownership, is the structure and support that the Franchisor can provide. Mrs. Fields stands apart from many franchisors in the quality and experience of its support team, ranking in Franchise top 10, for the last 5 years. We are committed to ensuring you have all the tools and knowledge necessary to operate your Mrs. Fields Bakery Café, commencing from day one.

Marketing and Advertising

Mrs. Fields has over 66% brand recognition, in key market segments and we continuously grow our brand, with solid National Marketing Campaigns, to improve our product awareness. On a local level, Mrs. Fields place a great deal of emphasis on local marketing activities. Our experienced Marketing Department will assist you to develop your Local Store Marketing Program, in order to assist you grow your business and build awareness of your brand on a local level.

Operating Systems

Mrs. Fields Bakery Café  has developed an advanced point of sale system, which enables you to monitor key performance indicators of your business, on an hourly, daily, weekly or monthly basis. Our franchisees can also track their business against others Mrs. Fields stores, at any time increment, throughout the day on the register and on their phone.

Your Franchise Support Team conduct regular visits to assist you consistently improve your operations and sales. A formal review process, is also conducted, to provide positive feedback and quarterly Franchise Meetings are also held to enabling networking and provide regular updates on new products and marketing initiatives.

Download, complete and scan ( a Mrs. Fields Bakery Café Introduction Form. If you have a passion for quality, dynamic personality and sincere desire to make people happy, then Mrs. Fields Bakery Café may be the business for you.

Why a Mrs Fields Franchise?

  • No early start – easy preparation

  • Low investment costs

  • Strong, well established brand

  • Excellent ongoing support

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