Franchise Support

The Mrs. Fields Franchise Support System, is encompassed in the quality and experience of our Support Team. Mrs. Fields Business Support Manager is available to guide and assist you in every way, long before you even open your Mrs. Fields Franchise. Following you approval as a Mrs. Fields Franchisee, you will receive;


You will attend a three day Mrs. Fields Master Class, where you will learn Mrs. Fields operations excellence, which will cover all aspects of owning and running your Mrs. Fields Bakery Café business. You will also spend a week in our Coffee School with our expert coffee trainer at Mrs. Fields Support Office located at Mt Kuring-gai, Sydney.

To finalise your Training Program, you will spend two (2) weeks completing in-store training, with one of our most experienced franchisees. They will teach you all the little baking tricks and customer service skills and become your mentor as you move forward in your journey.

Mrs. Fields Training requires an investment of three weeks of your time. Following your successful completion of Mrs. Fields Training, you will be deemed competent and ready to become a successful Mrs. Fields Franchisee.

Our National Franchise Support Manager has experience working with a wide range of leading Australian franchise organisations delivering field support. He will work with you from day one to ensure you fully understand all the daily facets of running your own business.

Marketing and Advertising
Mrs. Fields already has over 66% brand recognition in key market segments and we continue with national campaigns to improve awareness. At an individual franchise location we put a great deal of emphasis on local marketing activities. During your initial training we will give you access to an awesome tool kit of simple, and easy to execute marketing programs and we will assist you planning your Local Store Marketing Calendar for the first 12 months.

Ongoing Training and Support
Using the skills of our various coaches we are continuously running coaching sessions on all facets of business from finance to operations and marketing to customer support. We also have regular knowledge sharing sessions with all our franchisees to learn from each other.



National Franchise Support

Mrs. Fields Favourite



National Coffee
Trainer & Master Roaster

Mrs. Fields Favourite



Franchise Support

Mrs. Fields Favourite
Caramel Fudge



Franchise Support

Mrs. Fields Favourite
Classic Butter