Meet Our Franchisees

The Process

STEP1: GETTING TO KNOW YOU

Mrs. Fields easy, no-obligation online introduction form is the first step in enabling us to get to know each other. The application will inform us that you are interested in owning a Mrs. Fields Bakery Café and it will give us enough information to get the process started.

Once we receive your application, our Franchise Manager, Lee Rubino will contact you to answer any questions. Lee will provide additional information, and guide you through the next steps of the application procedure.

STEP 2: GETTING TO KNOW US

Before you commit to anything, you’ll want to know as much about Mrs. Fields as possible and have your friends and family members do the same thing. If you aren’t already familiar with our delicious cookies and treats, indulge your sweet tooth, and see why consumers consider Mrs. Fields, the number one treat.

Owning a Mrs. Fields store requires more than just loving our great products  – when you visit Mrs. Fields Bakery Cafe

  • Can you envision yourself behind the counter?
  • Will you enjoy the customer interaction?
  • How do you feel you will manage the staff?
  • Will you take pride in being a Mrs. Fields franchisee?
  • Do you think it can satisfy your business ownership goals?
STEP 3: GETTING SERIOUS

Before you commit to anything, you’ll want to know as much about Mrs. Fields as possible and have your friends and family members do the same thing. If you aren’t already familiar with our delicious cookies and treats, indulge your sweet tooth, and see why consumers consider Mrs. Fields, the number one treat.

Owning a Mrs. Fields store requires more than just loving our great products  – when you visit Mrs. Fields Bakery Cafe

  • Can you envision yourself behind the counter?
  • Will you enjoy the customer interaction?
  • How do you feel you will manage the staff?
  • Will you take pride in being a Mrs. Fields franchisee?
  • Do you think it can satisfy your business ownership goals?
STEP 4: MAKING THE COMMITTMENT

Now the fun really begins! Once you sign and return your letter of offer we will get the ball rolling with documentation for your Mrs. Fields Bakery Café location, including a Franchise Agreement, Disclosure Document and copy of the Lease.

Design and construction will get underway for your Mrs. Fields Bakery Café and our Training Team will contact you, to organise your training schedule. Don’t worry, we will be working closely with you, to ensure you know exactly what is required, every step of the way.

STEP 5: PREPARING FOR SUCCESS

Mrs. Fields franchisees agree that our Training Program is a huge part of their success. Our Training Team will ensure develop the right skills, required for a successful business.

Prior to opening your Mrs. Fields Bakery Cafe, you will spend two weeks in a Mrs. Fields Franchise Training Bakery Café, learning every aspect of Mrs. Fields operations, from one of our very experienced franchisees. You will also spend a week in our Coffee School with our Master Coffee Roaster and Barista Trainer, Atsu Tadani, at Mrs. Fields Support Office, located at Mt Kuring-gai Sydney.

To fully complete your training, you will attend a three day Business Master Class, where you will be taught Mrs. Fields operations excellence, which will cover all aspects of owning and running your Mrs. Fields Bakery Café business.

STEP 6: FIRE UP THE OVEN!

With all the preparations you’ve made, you’re now ready to celebrate the grand opening of your Mrs. Fields Bakery Cafe. So take a deep breath and let the experience sink in. The heavenly aroma of freshly baked cookies wafting through your cafe, the pleasure of serving your customers a delicious premium treat and the pride of being a Mrs. Fields franchise owner!

STEP 7: HOW MUCH DOUGH?

Owning a business is all about investing in an opportunity that will pay off in the future. A Mrs. Fields franchise is no different and there are several upfront costs to consider as you evaluate this opportunity. While costs can vary according to your location and specific opportunity, the following guidelines will help you determine how to proceed:

Initial Franchise Fee$35,000
Ongoing Royalties6%
Advertising Fee2%
Training FeeInclusive (except meals)
Initial Term of Agreement5-7 years
Real Estate LeaseVaries by market
Total Estimated Initial Investment$249,000-$349,000 plus GST
  • No early start – easy preparation

  • Low investment costs

  • Strong, well established brand

  • Excellent ongoing support