The Mrs. Fields Difference for Franchisees

There are hundreds of franchise opportunities available today, and many of them are in the food and coffee area. So what makes Mrs. Fields Bakery Café different?

  • Mrs. Fields is a strong International Brand, that has been in Australia for over 25 years.  Customers know and love our cookies and our award winning coffee and they know they will always get a great experience.
  • Our soft baked Cookies are unique.  Many have tried to copy them, but failed to recreate the same indulgent taste.  When you bite into a Mrs. Fields cookie, it provides a moment of deep satisfaction.  It should be an experience that people want to relive again and again.
  • Mrs. Fields has over 35 years of international brand success and almost 25 years of franchising experience. With our brand and franchise model you can be sure you are getting the best support and coaching in your business.
  • Our products arrive ready to prepare, so there is no messy mixing of dough in store, and some clever product innovations ensure minimal waste. This keeps costs low and ensures there is plenty of time for you to focus on making sales.
  • Whilst Mrs. Fields has been around for a long time there are always plenty of new products and opportunities in the pipeline, to keep your business growing.
  • No early start – easy preparation

  • Low investment costs

  • Strong, well established brand

  • Excellent ongoing support